In the world of retail packaging, the main focus of many companies is to cut costs. Find the least expensive shopping bag and box. At what point do you compromise your brand? In fact, while so many are cutting costs, it becomes the perfect time to differentiate yourself from the pack and develop packaging that makes it clear what your brand represents. The customers understand that and they gravitate toward quality.
Your packaging is a reflection of the quality of the product in your stores.
It may not be an easy sell internally. Everyone knows the above statement is true, but there is no real quantitative measurement that says the more you spend on packaging, then the more customers will spend in your stores. But you know who the major retailing brands are, and look at their packaging. It's a clear correlation to them. Their products deserve the best packaging. And so do yours.